Convenience shops are positioned in a way that allows them to take advantage of the CBD market. Convenient shops already have almost all the product classifications with CBD and are already one-stop destinations for customers of energy drinks and cigarettes.
Still, there have been challenges to hemp CBD sales over the last few months at convenience shops. At American convenience shops, cannabidiol brought in around $45 million as sales, less than around 8% for the twelve months ending the financial year. Unit sales were around 4.5 million, about 19% less as compared to 2021 figures.
To be successful with cannabidiol, every convenience store should position itself in the form of a CBD product destination. It means featuring a wide range of CBD items, from oils to soft gels, at many different price points. Convenience shops can also attract customers by educating workers about CBD items in a better way, thus allowing them to answer customer queries and aid guests in choosing those products. Focusing on segments of growing and popular CBD products may make it possible for convenience shops to appeal to customer preferences.
In the case of the best CBD products, e-smoking devices, bottled water, non-chocolate candies, and vitamins led sales at convenience shops in the financial period. Those are ideal product segments for all convenience shops to specialize in as they seek to expand inventory to include more CBD items in it.
There was a spike in unit and dollar sales for numerous cannabidiol product categories over the last year too. CBD smoking devices were the first in this regard, with around 600% more dollar sales and about 440% more unit sales. The dollar sales of non-chocolate cannabidiol candies grew by around 32%, up by 37% or so. Smokeless tobacco products with cannabidiol grew by around 190% in total unit sales and 60% in US dollar sales. Cannabidiol-infused tea and coffee sales increased by 61%, whereas unit sales went up by 56% or so.
All these offer opportunities for convenience shops keen on expanding their cannabidiol category.
CBD for pets is another category where sales continue to go up as pet-parent customers look for items to reduce anxiety and pain in their companion animals. CBD pet product dollar sales were up by around 13% at convenience shops and unit sales increased by 57.6% at the end of the financial year.
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